your independent partner in the music business

Promotional Services

Our promotional services are the core element to the success of your release. Successful promotion is the key to your release. How else will your (potential) fan base  know that you have a release to offer.

Our promotional services concentrate on promoting new album releases. Timing on that is critical so we start promoting a release 12 weeks before the release date. Basically you need to have your release ready by then.

We promote the release for a period of 6 months so until about 3 months after the release date. By then the bulk of the media will regard your release too old to be featured.

Our promotional services consist of 6 different promotion strategies for a new release:

  • to distributors world wide (in combination with our distribution service) with the goal to have the release of the album known to all retailers.
  • to media (magazines, webzines and radio stations) via digital promotion of the album including invitations to album reviews, band interviews and visit the release show.
  • to media (magazines, webzines and radio stations) via the physical magazine True Music Guide. This is a 16 page physical magazine that is sent to 100 trusted media partners and concentrates on your release.
  • to the fanbase by promoting post on social media to your projected fanbase.
  • to the fanbase by choosing an optimal pre-order/crowd funding strategy for selling your release directly to your fans. We exclusively use our bandcamp webstore for this.
  • Spotify playlist plugging for one single (100 playlists, generating around 5.000 streams)

Next to that we can add bespoke promotional activitities like:

  • advertising in physical or digital magazines or websites.
  • participation in covermount CD’s with magazines.
  • paid reviews.
  • social media promotion of singles and/or videoclips.
  • single plugging.
  • digital plugging: spotify playlist, organic spotify streams, organic spotify followers, soundcloud & YouTube playlist, Youtube streams, Instagram streams, Soundcloud streams. or a combination of these services.

Please note that the success of the promotion on social media depends on the active participation by the (band) members on this. The effectiveness of promoting your music and releases on social media is best by a combination of promotion on personal pages, artist pages, promotional pages and label pages (in order of effectivity).